From the last episode of The Fastlane 2K Challenge…

And how it all started…

The Fastlane 2K challenge ended 26th June. I had waited for an overall conclusion from the forum moderator that hosted the challenge but since it’s been quite a while and we have not heard from him, I am going to go ahead and post my own summary here.

This post sums up my efforts and results throughout the Fastlane 2K Challenge which ran for 30 days, participated by over 20 challengers at The Fastlane Forum. You can see the full thread record here.

The WSO

After having an unexpected windfall of $2,000.00 from a copywriting gig, my next plan was to do a Warrior Special Offer.

My initial idea was to use Digiresults.com to accept payments and recruit affiliates. This was because I had to keep within the $50 budget, of which I had to already set aside $40 for the listing in the forum.

But with my balance now at $2,050.00 I have more options – the obvious one being using the WSOPro.

WSOPro vs Digiresults

For a single fee of $19, I can accept payments on the Warrior Forum for this special offer and also recruit affiliates via WSOPro.

While Digiresults allows me to open a free account with them, they charge a small fee i.e. $1 for every sale I generate. So if I make 300 sales, I would pay $300 in fees alone!

But with WSO Pro, I pay only a flat fee of $19 and I keep the rest of the sales.

The Offer – Product Creation

The challenge elapsed more than half the round so even with more than ample cash in hand to outsource, time wasn’t on my side. Also, I had always wanted to release a book on email marketing – based on MY OWN TESTINGS, that is.

So I spent a day writing a 32 page book accompanied by presentation slides. I hurried to prep the offer on the forum the following day, and recorded my presentation videos  to be uploaded on YouTube.

This was when I paid the $50 (for listing) and $19 (for WSOPro). And when the offer went live,  I recruited some of my trusted affiliates to promote the offer.

Oh, and another benefit of using WSO Pro: it already has a database of affiliates, usually members of the forum itself, lurking the marketplace and looking for offers to promote. Mine was in the list after approval so in a real essence, I was able to get affiliates passively!

The offer was priced a $10 per copy – yes, really low ticket. However I was interested in capturing more leads and the Warrior Forum’s traffic is capable of generating high volume buyers. That, I am absolutely confident.

(On a separate note, I also took this opportunity to test my ‘hatchling’ membership site as a One-Time Offer. Its profits and performance are not recorded into this challenge in the interest of keeping things simple. But I will discuss this in another post… I am totally excited about sharing this!)

This was heck of a last minute, I launched the WSO just 3 days before the challenge ended!

My WSO continued to run even after the challenge was over and sales still came in. But this was the final screen capture at the end of the overall challenge:

All in all, I finished the Fastlane 2K Challenge with $4,491.00 in profit – in 30 days, beginning with $50 budget. Again, this challenge was done exclusively from the rest of my Internet Business and other sources of income.

My Observation On Other Challengers

Quite a number of them used Internet Marketing tactics, though there were others who employed creative and even unconventional methods.

Of course, there were also some people who dropped out halfway through the challenge and some lost all their $50 (I read about one losing in a gamble, LOL).

There hasn’t been an overall conclusion on the challenge’s final stand as of now. But if there is, I will update this post again.

On A Personal Note:

Got to admit: I didn’t put all my heart into the Fastlane 2K Challenge. I started 4 days later than everyne else and I didn’t work on this all the time.

However it was for a greater reason: my focus for most of the month was my first ‘hatchling’ monthly membership site. Thus the Fastlane 2K Challenge was something I did at the side to keep my fire up consistently.

Going back to the roots of why I started this blog, I aspire to create businesses that ultimately generate a six figure monthly income PASSIVELY. Since last month, things skyrocketed and my direction becomes clearer with every passing day.

As the Fastlane 2K Challenge is already done with, I shall move on with the bigger scheme of things.

It’s time I drop an interval update on the on-going Fastlane 2K Challenge at The Fast Lane Forum.

At the start of this month, I joined the challenge and 20 challengers – myself included – were to take $50 in cash or assets and turn it into at least $2,000 in 30 days. See original blog post…

The challenge officially started on 28th May though I began on 1st June . So I was in 4 days late.

FOR THE RECORD: I am doing this challenge exclusively from the rest of my current Internet Marketing projects. That means no use of my mailing lists, products that were already created before, current email / affiliate promotions, etc. Just starting with $50 in my pocket… and some good ole’ favors.

Okay end of disclaimer. At the end of week 2, here are the current results:

The challenge had elapsed halfway through, and so far only myself and another challenger had hit the $2,000 mark.

MY RIVAL?

I read the other challenger’s thread and frankly, I have very little idea what he did, or what he does. I can only gather that he’s got really good contacts and he was able to secure $3,500 in just a few days!

AND ME?

I got $2,000 through a fluke of a copywriting job. LOL

I was approached to write copy for a client and the total was to be $4,000 for front-end sales letter, its One-Time Offer and Downsell. The deal we agreed to was 50% upfront payment and 50% upon completion.

While I personally thought I should get the full payment upfront, this is also the first time the client is working with me. And coincidentally, $2,000 would help me hit the minimum figure instantly. So that did it. Besides, this was done with no money down.

NEXT STEP

I’m not stopping though. I am counting on my next Warrior Special Offer to bring the heat to the table with my rival.

Initially, I was going to set aside $40 out of the meager $50 budget for the WSO listing alone. As far as offer copy, product creation and graphic design were concerned, I had to do them myself. I would need to count on affiliates to help so I was going to use DigiResults – WSO Pro was out of the option as it costs a further $19, which would be beyond the budget.

Now that I’ve got a $2,000 windfall + my unspent $50 budget, I will be outsourcing the graphic design. My offer copy was completed ahead of everything else, ironically. And the product creation is still underway. It’s a little too late to outsource it now since it’s more than half complete.

After all these are done, I will be rushing for the WSO listing – either this coming Friday or if not in time, next Monday. And I will be getting affiliates to help me push it.

Next update on this by the time this challenge is over.

Prior to starting this blog, I had answered to a challenge on The Fast Lane Forum – to take $50 in cash or assets and turn it into at least $2,000 in a month.

Here’s the full layout and rules of the challenge. The winner will be decided by who has generated the biggest sum at the end of the month, and also who has the most creative ideas implemented.

I quickly studied some of the 19 other players; many of them are from different disciplines and industries, and seems like I’m one of the few Internet Marketers here.

This is going to be interesting.

I’m starting this challenge officially today (1st June 2011) with $50 in my pocket. At the end of the month, I will return here to post my final results and what I did to get there.